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Business Colleagues

ShadeTree Solution Leadership

​Navigating the complex healthcare landscape demands more than just a general understanding. It requires a profound comprehension of the intricacies, tools, and strategies unique to this field. Our team of experienced leaders possesses the acumen to decipher what it takes to thrive in this industry.

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James Jones, CEO

Jim Jones has over 25 years of successful experience as Founder & CEO of 3 national companies delivering technology and service solutions to healthcare providers in their HIM, financial, compliance, and operations departments.  With extensive expertise in growth-oriented leadership, Jim understands the necessity of professional strategies to achieve company goals and exceed client expectations.


Education:  Purdue University

                   Krannert School of Management

                   Bachelor of Science, Marketing

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Cat Valyi, CMO

Cat Valyi is the founder and CEO of 3 successful organizations, which includes extensive experience in B2B healthcare marketing spanning 28 years in corporate spaces and nine years as a successful entrepreneur.

Aiming to empower industry leaders, Cat specializes in transforming marketing mindsets and developing effective strategies for business acquisition, retention, and expansion. Her renowned 3D Strategic Marketing Approach serves as a comprehensive and guided process, enabling organizations to redefine, design, and implement strategies and plans that revolutionize their approach to marketing. This approach fosters growth and adaptability.

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